If you have been wondering how to sell your flat quickly, or you have been stuck on the open market longer than you expected, get in touch and let us have a straightforward conversation about your options.
Understanding Your Options Before You Decide
Most flat owners default to an estate agent when they decide to sell. But it is not the only route available to you. Here is a clear breakdown of every option and what each one actually means in practice.
Estate Agent. The traditional route. Can achieve the highest price but typically takes anywhere from 15 to 52 weeks and comes with estate agent fees, solicitor costs, and no guarantee of completion. If your flat has a short lease or condition issues, the process becomes significantly more complicated.
Online Estate Agent. Lower fees than a high street agent but still no certainty on timescale or completion. Typically takes 16 to 25 weeks. Many online agents charge their fee upfront regardless of whether they sell your flat or not.
Property Auction. Can be quick once the auction date arrives but the process itself takes 6 to 10 weeks, costs can reach £5,000, and there is no guarantee your flat will sell on the day. If it does not reach the reserve price, you are back to square one with auction fees already paid.
Selling Directly to Me. No fees, no agents, no uncertainty. I make you a cash offer, we agree a timescale that works for you, and I handle everything from there. Most sales complete in 2 to 3 weeks.
When it comes to selling your property in the North West, you have four main options. Each has advantages and disadvantages. This page will help you understand exactly what each route involves, so you can make the right decision for your situation.
Online Estate Agents. Lower Fees but Significant Risks.
Online estate agents have grown significantly over the past decade, offering lower fees than traditional high street agents. On the surface that sounds appealing. But there is a fundamental problem with how most of them operate.
Many online estate agents ask for their fee upfront before they have sold your property. Think about what that means in practice. They have already been paid. So where is their motivation to actually get your sale over the line? You have handed over money with no guarantee of a result.
Even those who do not charge upfront offer no guarantee of a completed sale. Your property could sit on the market for months with no offer, and you would have no recourse.
Online estate agents typically work within a 16 to 52 week timeframe and charge between £1,000 and £5,000 in fees, with no certainty of completion.
Traditional Estate Agents. Familiar but Not Always the Best Route.
The traditional route is familiar to most sellers and for the right situation it can achieve the highest price. But it is worth understanding how estate agents actually work before you commit to one.
For most estate agents, winning your instruction is the priority. Working out how to actually sell your property comes second. Once they have your property on their books, the urgency to move quickly often fades significantly. You become one of many properties on their books competing for attention.
There is also the issue of the chain. Even if your estate agent finds you a buyer quickly, that buyer may have a property to sell, which depends on another buyer, which depends on another. Chains collapse regularly and when they do, months of work disappears overnight.
Traditional estate agents typically work within a 16 to 52 week timeframe and charge around £5,000 in fees. There is no guarantee of sale and price reductions are common once initial interest fades.
To be clear: the open market is the right route for some sellers. If you are not in a hurry and want the best possible price, it may well be worth the wait. I will always tell you honestly if I think that is the case for your property. I would rather lose a deal than give you the wrong advice.
Property Auction. Fast in Theory but Not Always in Practice.
Property auctions are often marketed as a quick and certain way to sell. And for the right property in the right condition they can be. But there are significant risks that sellers do not always appreciate before committing.
The auction process itself takes 6 to 10 weeks from instruction to auction day. Costs including entry fees, legal pack preparation, and auctioneer commission can reach £5,000 or more. And crucially, there is absolutely no guarantee that your property will sell on the day or reach the reserve price.
If it does not sell, you are back to square one with auction fees already paid, a property that has now been publicly unsold, and the stigma that can attach to a failed auction lot in the eyes of future buyers.
Auctions work well for certain property types, particularly unusual properties or those needing significant work. For standard residential properties across the North West, the risks often outweigh the benefits.
Other Cash Buyers. Not All of Them Work the Way They Claim.
I want to be straightforward with you about the cash buying industry because there are some operators within it who do not behave well.
The most common complaint about cash buyers, and it is a legitimate one, is the last minute price reduction. A company agrees a price, gets the seller committed and emotionally ready to move, instructs solicitors, progresses the sale to near completion, and then at the last minute uses the survey as an excuse to reduce the offer significantly. At that point the seller has often already committed to their next move and feels they have no option but to accept.
I do not operate this way. When I agree a price after the RICS survey, I pay a £1,000 deposit held in escrow by your solicitor. That locks the price. Your solicitor holds the security. There is a clear mechanism in place that prevents me from reducing the price without your agreement.
Not all cash buyers offer this. When you are speaking to any cash buyer, always ask them specifically how the price is protected after it has been agreed. If they cannot give you a clear answer, that tells you everything you need to know.
The honest numbers
Why a lower offer does not always mean less money in your pocket.
Corporate cash buyers show you comparison tables that make their offer look better than it is. I would rather show you an honest one. Here is what the numbers actually look like on a typical £100,000 property.
| Sale route | Estate agent (9 months) | Matt Knowles Property |
|---|---|---|
| Advertised price | £100,000 | £80,000 |
| Offer accepted (typical 5% discount) | £95,000 | £80,000 |
| Post-survey negotiation | £91,750 | £80,000 |
| Estate agent fees (2% + VAT) | £89,548 | £80,000 |
| Solicitor fees | £88,348 | £80,000 |
| Utility bills & council tax (9 months) | £84,973 | £80,000 |
| Mortgage payments during sale | £79,906 | £80,000 |
| What you actually receive | £79,906 | £80,000 |
The figures speak for themselves. A lower headline offer does not always mean less money in your pocket — especially when you factor in the months of costs, fees, and uncertainty the traditional route carries with it.
How Every Option Compares Side by Side.
| Option | Average Sale Length | Typical Cost to You |
|---|---|---|
| Matt Knowles Property | 2 to 3 weeks | £0 |
| Other house buying companies | 2 to 10 weeks | £1,000 |
| Property auction | 6 to 10 weeks | £2,500 to £5,000 |
| Online estate agent | 16 to 25 weeks | £1,000 to £5,000 |
| Estate agent | 15 to 52 weeks | £5,000 |
Whatever Your Flat Situation, Get in Touch
- A cash offer within 24 hours of getting in touch.
- A RICS accredited survey carried out at my cost with no charge to the seller
- Completion on a timescale that works around your circumstances.
- No solicitor fees or estate agent commissions to pay. One person to deal with from the first conversation to completion.
- A £1,000 escrow deposit paid to your solicitor once a final price is agreed.
- The price cannot change after that point.
- Average sale time of 2 to 3 weeks.
- Over 120 properties purchased personally with my own funds across the North West.
Not Sure Which Option Is Right for You?
Get in touch and I will give you my honest opinion on what I think suits your situation best, even if that means pointing you in a different direction. There is no obligation and no pressure. Just a straight conversation.